Samsung 50 inch The Serif QLED 4K HDR Smart TV in Cloud White Get the Samsung T400 soundbar (see item QG446) for £99 when bought with this TV between 19.03.22 – 05.04.22. Add TV and soundbar to your basket, and discount will be applied at checkout. While stocks last. Unconditionally beautiful. Transform your movie nights with QLED cinematic colour made from over a billion colours and shades. Together with Q HDR technology, you’ll experience exceptional picture detail. Just relax and enjoy the content you love, as The Serif adapts to give you the best 4K picture and sound. Easily discover ever more ways to enjoy TV, only with Samsung Smart TV. Enjoy your favourite TV and mobile content, split your screen and never miss another moment. * *Compatible smartphone required. All round 360° Design Versatile by design, The Serif looks beautiful from front to back, side to side and can sit anywhere in your room – even right in the middle of your space. No matter where it’s placed, The Serif blends perfectly to its surroundings. A modern TV designed to fit impeccably into your home and to look beautiful from every angle. QLED Technology Whatever you’re watching, it’s all spectacular in stunning QLED 4K quality with over a billion cinematic colours. Serif Design by Bouroullec Imagined by award-winning designers, Ronan and Erwan Bouroullec, Samsung the Serif TV has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serifs slim body broadens at the top to form a flat surface like a shelf. Like a one-of-a-kind piece of furniture, it doubles as a shelf for an added experience. Listen to your favourite music through The Serif by simply placing your smartphone over the NFC link to stream music via Bluetooth. * Blue Tooth: Y Depth: 475.5 MM Height: 1176.8 MM Width: 1143.2 MM Dongle Required: N On Mode Power Consumption: 86 Screen Size: 50" Wifi Enabled: Y Serif Ambient Mode+ – Make the blank screen a thing of the past with two exclusive Bouroullec themes. NFC on TV – Discover a new way to stream music from your phone with NFC on The Serif.* *Compatible Android smartphone required. Elegant Stand – Give The Serif the extra wow factor with an elegant, free-standing TV stand that fits with your space. Smart TV powered by Tizen – Discover an abundance of apps and services to simply enjoy, only on Samsung Smart TV. Quantum Processor 4K – An intelligent processor that powers the glorious 4K picture and AI sound. AI Sound (SpaceFit Sound, AVA, Adaptive Sound) – Catch every word, hear every sound. Adaptive Picture – Adaptive brightness for brilliant viewing, even when the day turns to night. Multiple Voice Assistants – Bixby, Alexa and Google Assistant… choose your favourite voice assistant to control your smart TV. Quantum HDR powered by HDR10+ – See the content you love in a new light, with incredible picture detail and vibrant colour every time you watch. Multi View – Split your TV screen and experience more, at once.