Auto AIYour favourite sports, shows and films look better than ever on the Panasonic TX-40JX850B 40″ Smart 4K Ultra HD HDR LED TV. Its HCX AI processor analyses what you’re watching and instantly adjusts the colour and contrast to match, so you’ll automatically get the best possible picture.HDR Bright Panel Plus & Dolby VisionEnjoy a clear view of the action with the HDR Bright Panel Plus screen. It produces crisp, colourful images and rich contrast, even on the brightest of days. And Dolby Vision technology makes everything you watch picture-perfect.Dolby Atmos audioHear the gentle trickle of rainfall or the roar of planes overhead with Dolby Atmos virtual surround sound. It puts you right at the heart of the action, so you’ll get multi-dimensional audio that seems to flow all around you.Filmmaker Mode with intelligent sensingElectronics brands and leading movie directors created Filmmaker Mode. A single button sets the film’s colour-palette, contrast, aspect ratio and frame rate as the director intended. The picture automatically adjusts even if light levels change.Game ModeIt’s easy to switch between watching TV and gaming – simply select Game Mode using the TV remote. It reduces input lag, so the on-screen action reacts instantly to your commands, taking you from the sofa into the world of the game.Smart TVWith Google Assistant and Amazon Alexa voice control built in, it’s never been easier to find what you want to watch, control your smart home, and get updates personal to you.Immerse yourself in all your favourite films and shows with apps like Netflix, Prime Video, Disney+ and more. And you can catch up on shows you’ve missed straight from the TV with Freeview Play.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.