Dazzling detailEnjoy every moment of your favourite TV shows and films with the LG 50UP77006LB 50″ Smart 4K Ultra HD HDR LED TV with Google Assistant & Amazon Alexa. Its quad core 4K processor enhances everything you watch, so you’ll get lifelike detail and dazzling picture quality.Active HDR remasters each scene to display vivid colours and rich contrasts. That means you can watch the latest blockbusters exactly as the producers intended.Atmospheric soundImmerse yourself in the soundscape with LG’s AI Sound technology. It makes you feel like you’re at the heart of the action, whether you’re watching the big match or playing the latest game titles.Smart TVWith Google Assistant and Amazon Alexa voice control built-in, it’s never been easier to find what you want to watch, control your smart home, and get updates personal to you.LG’s smart platform has plenty of choice to keep the whole family entertained. Settle down to the latest content from the likes of Disney+, Netflix, and Prime Video.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.