Fire TVLose yourself in your favourite content with the JVC LT-43CF700 Fire TV Edition 43″ Smart Full HD HDR LED TV. With Amazon Fire TV built in, you’ve got access to the best streaming and catch-up services out there, from Prime Video and Netflix to BBC iPlayer and All 4.And with Freeview Play, you can catch up on any show you’ve missed over the past 7 days, whenever you like. So, you can watch the programs you love on your own schedule.Plenty of detailWith a pixel perfect Full HD resolution, the JVC LT-43CF700 LED TV displays your content with clarity and realistic colours. With support for HDR10 content, you’ll see the brightest and darkest shades in the same image.Whether you’re a box set binger or a big-time gamer, the clear LED screen brings your entertainment to life. The virtually bezel-free screen keeps you focused on the content you watch, without any distracting borders.Voice controlSwitch channels, find a movie the family will love, or even get the latest scores by asking. With Alexa built into the JVC LT-43CF700, all you have to do is talk into the remote to get the answers you need. No need to navigate through menus to find that next bingeworthy show._______________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.