The LG OLED55A16LA 55 inch 4K Smart TV’s beautiful picture technology enhances all your favourite entertainment. SAVE 50% on an LG SP8YA Soundbar (see item T4YL4) when bought with this LG TV between 02.02.22 – 12.04.22. Simply add both items to basket, and your discount will be applied at checkout. LG SELF-LIT OLED technology LG self-lit OLED is the pinnacle of technology in TV. All of the screen’s pixels are self-lit allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details, creating a vivid viewing experience. All in 4K Ultra HD definition.  Vivid Cinema Experience  LG OLED A1 provides a vivid at-home cinema experience thanks to sharp pictures and perfect black levels which help deliver the director’s intent. Dolby Vision IQ and Dolby Atmos provide awe-inspiring drama to every genre, and streaming has never been easier: get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney and more on LG’s webOS smart platform and through voice command. Vivid Gaming The LG OLED A1 let’s you build your competitive gaming edge with an incredible 1ms response time. The A1 is play-ready for all new generation consoles, and comes loaded with integrated features including Game Optimizer with easy access to Twitch on LG’s webOS smart platform.  Eye Comfort Display  OLED technology provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. Intuitive User Interface  The LG OLED A1 features LG’s webOS smart platform, hosting a variety of streaming services and letting you search hassle-free, even through voice control. The smart platform is controlled with the LG Magic Remote, as well as having Google Assistant and Alexa built in. Blue Tooth: Y Depth: 271 MM Height: 767 MM Width: 1228 MM Dongle Required: N DVD: N Miracast: Y Refresh Rate: 50Hz Resolution: UHD Surround Sound: Y Wifi Enabled: Y LG SELF-LIT OLED technology a7 Gen4 AI processor 4K / 60 Hz refresh rate Vivid Cinema experience Vivid Gaming experience Vivid sport experience Cutting-edge design Eye comfort display Intuitive & smart user interface Screen Size: 55” Colour: Black