Go greener LG’s DirectDrive technology helps you to save energy and be kinder to the planet. It delivers the same great washing results while also cutting energy use. Get clothes clean in less timeIf you are in a hurry, the LG AI DD V3 F4V310SNE 10.5 kg 1400 Spin Washing Machine is ready to help. The Speed 14 cycle gives 2 kg of your clothes a quick wash lasting only 14 minutes – perfect for those last minute emergencies.Add items after startMake sure nothing escapes the wash – with Add Item you can pause the wash cycle at any time and add the extra items in that you may have dropped along the way.AI technology for your laundryTo protect your clothes, AI DD analyses each load of washing and adjusts the settings to suit it. The third generation of beltless Direct Drive even minimise the noise and vibration, so you won’t get distracted by the appliance running in the background.